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May 5, 2012 - Issue 15

Battle of the Brands

Coke & Pepsi Pour Half a Billion Dollars into Sponsorship

Selling Yourself - Garbage, Santana, Bonnie Raitt Go Indie

What Price No. 1? - Lionel Richie, Madonna and the Push for the Top Spot

Hologram Halo Effect - Tupac Sales Up 571%

Off the Hook - Maroon 5 Rings Up Record Week

Item: BLI-05/05/2012 Issue Date: 05/05/2012